From Data to Revenue

Transform First-Party Data into a Strategic Revenue Pillar

1. Lead Management:
Covers the entire lead lifecycle, from demand generation and qualification to nurturing and conversion. We use dynamic lead qualification and AI-enabled workflows to ensure that the sales team receives high-quality, actionable leads

2. Retail Media Networks (RMN) & Commerce Media Networks (CMN): We help clients build and scale RMN/ CMN practices, unlocking new revenue streams. It's the fastest growing space in digital advertising spanning retail as well as non-retail verticals like Telco, Travel, and Finance. Our services cover the full lifecycle from design to implement to run

3. Digital Marketing:
Focused on helping you reach modern B2B buyers. We build and execute omnichannel strategies, using our expertise in marketing automation and CRM to ensure a seamless customer journey and drive growth

Growth Marketing Services

We help businesses build, scale, and excel by maximizing their revenue

About us

Sumit Ramchandani, the founder of XL-Asia, has a deep understanding of unlocking value from the first party data via retail media networks, B2B lead management, and omni-channel digital transformation

His career highlights include:

  • Agency Leadership: Scaled an agency across 6 key markets in ASEAN and managed the largest digital account at Leo Burnett.

  • Retail Media Network: He was CEO of AirAsia Media Group, establishing it as a key revenue pillar. He also did work on retail media and CRM for eBay/PayPal

  • Digital Transformation: Led omnichannel marketing functions at AIA and Macy's

  • Client Relationships: He has worked with top-tier clients such as Google, Coke, Danone, and L'Oreal

65+

20

Years of experience

Clients